Government invests $5.9 million in zero-emission vehicle awareness projects across Canada

The Canadian government has announced an investment of nearly $5.9 million in 28 organizations across Canada to support zero-emission vehicle (ZEV) awareness projects. The projects will help Canadians make informed choices when selecting their next vehicle.

The funding is part of Natural Resources Canada’s Zero-Emission Vehicle Awareness Initiative, which seeks to increase public knowledge, awareness, and confidence in ZEVs and their charging infrastructure. The investment covers a wide range of projects across Canada, including educational campaigns, regional awareness initiatives, research and analysis, and the development of interactive platforms. By supporting these projects, the government aims to address key barriers to the adoption of ZEVs and promote the benefits of cleaner transportation options.

Among those who were selected for funding are Elexicon Group Inc., which will deploy a ZEV ride-sharing service in underrepresented EV markets in Canada, and the British Columbia Institute of Technology (BCIT), which will demonstrate the positive attributes of passenger EVs to all Canadians.

The University of Ontario Institute of Technology will create a micro-mobility pilot and educational campaigns, while The Discovery Centre in Halifax, Nova Scotia, will showcase electric vehicle (EV) science and technology through an exhibit and an outreach program. Other funded projects include improving knowledge of electric cargo bikes, boosting ZEV awareness and adoption across the Prairies, and developing a comprehensive ZEV training curriculum for vehicle salespeople.

Here is a full list of the organizations that will receive funding, including how much they received and what they plan to do with the funds.

  • $300,000 to The Discovery Centre in Halifax, Nova Scotia, to showcase electric vehicle (EV) science and technology through an exhibit and an outreach program
  • $300,000 to Our Greenway Conservancy in Toronto, Ontario, to improve knowledge of electric cargo bikes
  • $299,328 to the Electric Vehicle Association of Alberta in Edmonton to boost ZEV awareness and adoption across the Prairies
  • $297,000 to Electric Mobility Canada in Île-des-Sœurs, Quebec, to develop a comprehensive ZEV training curriculum for vehicle salespeople
  • $296,085 to Drive Electric NL Inc. in St. Philip’s, Newfoundland and Labrador, to help businesses implement workplace charging for employees through a targeted outreach campaign
  • $296,338 to the New Brunswick Lung Association in Fredericton to teach high school students about ZEV commuting
  • $225,000 to Women in Renewable Energy in Toronto, Ontario, to launch a ZEV education campaign and organize a ZEV Career Fair
  • $225,000 to the City of Fredericton in New Brunswick to increase knowledge of and confidence in public EV charging stations and the use of electric micro-mobility devices, such as e-bikes and scooters
  • $219,875 to Energy Mix Productions Inc. in Ottawa, Ontario, to promote the benefits of ZEVs in low-income rural and remote communities
  • $210,000 to Eco-West Canada in Winnipeg, Manitoba, to engage rural communities and increase knowledge of ZEVs through a series of on-the-road EV demonstration events
  • $200,000 to 9454-2594 Québec Inc. operating as Destrier Electric in Montreal to design and deliver an interactive platform and vehicle trial program around ZEVs and e-powered micro-mobility options
  • $200,000 to 11303783 CANADA LTD operating as SafeDrivers PEI in Kensington, PEI, to grow the exposure of ZEV technologies for new drivers in PEI by adding EV information to driver and fleet training materials
  • $200,000 to 9280-0366 Québec Inc. operating as Transit, Inc. in Montreal to enhance the e-scooter and e-bike trip planning experience in the Transit app across Canada
  • $198,709 to ArcAscent Inc. doing business as Electric Autonomy Canada in Toronto, Ontario, to plan and run an EV Charging Expo
  • $184,369 to Mogile Technologies Inc. in Pointe-Claire, Quebec, to demonstrate network operability using Mogile’s ChargeHub Passport among existing and prospective EV drivers and light-duty fleet operators
  • $179,999 to The Pollution Probe Foundation in Toronto, Ontario, to execute annual surveys of EV charging experiences
  • $177,809 to the Canadian Coalition for Green Health Care Inc. in Halifax, Nova Scotia, to support public and industry awareness and confidence in zero-emission vehicles
  • $174,000 to the Alberta Urban Municipalities Association in Edmonton to launch a multifaceted light-duty ZEV awareness and education campaign
  • $127,748 to Conseil régional de l’environnement du Centre-du-Québec in Drummondville to promote the use of electric micro-mobility options
  • $124,198 to The Corporation of the City of Barrie in Ontario to research and analyze the current level of EVs and EV supply equipment knowledge across the community
  • $120,550 to Georgian Bay Mnidoo Gamii Biosphere in Parry Sound, Ontario, to address barriers to the adoption of light-duty ZEVs and e-bikes in the Georgian Bay Biosphere region
  • $118,000 to the University of Manitoba in Winnipeg, to undertake a regional project to help raise awareness, knowledge and confidence in ZEVs
  • $117,750 to the Grand River Malayalee Association in Cambridge, Ontario, to create an engagement and awareness campaign for the general public
  • $110,790 to Scout Environmental in Toronto, Ontario, to develop a web-based interactive battery EV guide for residents in partnership with the Oshawa Power and Utilities Corporation
  • $95,000 to InerScience Inc. in Lasalle, Quebec, to improve the adoption of e-bikes in the region.
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