Ford’s March sales drop nearly 26%, but show growing demand for EVs

Ford Mustang Mach-E
Credit: Ford

Ford Motor Co. has published their March 2022 sales figures, and the numbers were not great – overall vehicle sales dropped 25.6% compared to the same month last year.

The lone bright spot among a sea of red was the automaker’s electrified division, which saw continued growth compared to the internal combustion engine division.

According to the automaker, they have achieved record electrified vehicle sales so far in 2022, expanding 37.9% in the first three months of the year.

Pure battery electric sales, which for now consist only of the Mustang Mach-E, were up 18.1% in March compared to February.

However, Mach-E sales were actually down 10.4% in March 2022 (2,363) compared to the same month in the previous year (2,367).

The Mach-E AWD variants are proving to be the most popular choice among buyers, with about 72% selecting that powertrain. The high-performance Mach-E GT accounted for about 27% of Mach-E sales last month.

Ford attributed their drop in overall sales figures to the ongoing semiconductor and supply chain shortages, but posted a positive tone saying they expect to see some sales growth in the spring, which should receive a boost from the planned launch of the F-150 Lightning.

Ford puts the F-150 Lightning towing capacity to the test in extreme cold and heat

 

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