Ford has issued another round of price increases for the F-150 Lightning in the US, raising prices for the 2024 model year by as much as $9,595.
Ford first revealed the F-150 Lightning in 2021, announcing some pretty attractive pricing for its base model Lightning Pro, which came with a starting price of $39,974. Prices increased from there for the other trims, with the XLT at $52,974, Lariat at $67,474, and Platinum at $90,874.
The prices didn’t stay at that level for very long, with Ford increasing them several times since then to points far above their launch day pricing. The most recent price hike was in March, which pushed the Pro to over $60,000, more than $20,000 higher than when it was first announced. The company did cut prices in June, bringing them down to between between $49,995 and $91,995.
Now the prices have increased again, but not above what the prices were before June’s price cuts. The increases even impacts the newly announced and yet-to-be released Lightning Flash. (via Autoblog)
- Pro: $52,090 (+$2,095)
- XLT: $59,590 (+$2,500)
- Flash: $72,090 (+$2,095)
- Lariat: $79,590 (+$9,595)
- Platinum: No 2024 pricing yet, but 2023 started at $91,995
The price increases come at an interesting time for Ford. The Detroit-based automaker is seeing demand for the Lightning drop, forcing them to cut production at the Rouge Electric Vehicle Center. The company has also cancelled all 2023 Ford F-150 Lightning dealer stock orders in Canada and the US and delayed deliveries of existing 2023 stock for quality checks.
We have reached out to Ford for confirmation of Canadian pricing of the 2024 F-150 Lightning. We will update this article when we receive a response.