Ford has announced that their BlueCruise driver-assist program would not be rolling out in 2021 as initially planned.
Instead the company is delaying the rollout until the first quarter of 2022.
The reason for the delay? According to Ford CEO Jim Farley who spoke with CNBC this week, they want to simplify the technology before it goes live.
In April, Ford promised that the BlueCruise technology would be live in both the Mustang Mach-E and the F-150 later in 2021. However, as we can see, there is a bit of a delay for the tech.
Ford estimated that nearly 80% of its Mustang Mach-E vehicles would have BlueCruise tech in the future. The company includes BlueCruise on all trims except for the base model.
However, customers can opt-in if they choose the base model and pay a $3,200 option pack.
On the F-150, the company believes that only about 15% of trucks will come equipped with the technology.
Ford did not confirm a release date, nor did they elaborate on what they meant by simplifying the technology. However, Mach-E and F-150 owners will eagerly await BlueCruise’s arrival in early 2022.