Although we might not consider VW a pick-up company, the German automaker is considering jumping into the EV truck space.
When talking to Business Insider, Volkswagen Group of America CEO Scott Keogh noted that VW is considering jumping into the space.
He had this to say when asked about it.
It’s something we’re actively looking at, but nothing to report now. I think it’s the chance of a lifetime in this segment because electrification gives you a reset moment. It gives you a chance to bring some, let’s say, alternatives and some new ideas into this great segment.
He further said that the push to electrify has opened up the possibilities to newcomers.
I think a buyer would historically say, ‘I buy F-150, I buy Ram, I buy Silverado.’ Now they might be saying, ‘I’m going to buy an electric one’. That reset moment gives a competitive chance to come in, whether it’s Rivian or whether it’s us.
VW currently does not sell a pick-up in North America but does offer the Amarok globally. It would be an interesting jump over for the company.
However, VW has been looking at the truck market for a while. In 2019, VW debuted the Tarok concept, a mid-priced pick-up concept. So, it is not outlandish that Keough is looking at the EV truck market.
Currently, the leaders are the Ford F-150 Lightning, Chevy Silverado EV, and the Rivian R1T. However, with the Tesla Cybertruck and other EV options coming down the line, now would be the time for VW to take advantage of an emerging opportunity.