Tesla will join the 2023 Detroit Auto Show that will take place September 13-24. The company will showcase its vehicles at the Powering Michigan EV Experience and offer visitors a test drive.
Tesla will take part in the Detroit Auto Show
After the eight year pause, Tesla will again take part in the Detroit Auto Show. Although this is a regular event, the company has not participated in it in recent years. The 2023 event will take place September 13-24 at Huntington Place in Detroit. According to a press release, 35 brands are joining, including Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lexus, Lincoln, Ram, Tesla, Toyota, and Volkswagen.
At the moment, it is not known what cars Tesla will present. However, its upgraded Model 3 is expected to be there. The company has already exhibited the car at auto shows in China and Germany, so a demonstration in the US is a logical step. In addition, Cybertruck—the deliveries of which may take place in the coming weeks—may also be present there.
According to the information, the 2023 Detroit Auto Show is dealer association-backed. In light of this, it is not surprising that the organizers praise dealers as the most important means of communication between the automaker and consumers.
“We’re thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles,” said Detroit Auto Show Executive Director Rod Alberts. “As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region. This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it’s really become the catalyst for the future success of shows across the country. Dealers are still the closest conduit to the consumer.”
Tesla especially stands out among the participants. The company does not work with dealers but sells its cars directly to customers. This allows the manufacturer to have a higher budget for the development and improvement of cars, and to sell them at more attractive prices. Dealers on average have an extra charge for services ranging from 5 to 35%.
Tesla will offer street course ride-and-drives
At the 2023 Detroit Auto Show, Tesla will not only present its cars but also offer activity. Together with BMW, Cadillac, Chevrolet, Ford, GMC, and Volkswagen, the company will showcase its electric vehicles at the new “Powering Michigan EV Experience indoor track ride-along activation.” In addition, Tesla and Ford will offer street course ride-and-drives outside of Huntington Place.