The Tesla Model Y has broken a 10-year old sales record in Denmark, where more units of the electric SUV have been sold in a single year than any other car in the country’s history. The record comes with one week left in October, giving the Model Y more than two months to extend its record even further.
The Model Y was only launched in Denmark in the second half of 2021, but it has quickly become a favourite. Over the course of 2023 the Model Y has topped the monthly sales charts several times, outselling cars from all other automakers, leading it to the title of best selling car through the first six months of the year. The trend continued in Q3, highlighted in September when the Model Y had its best month and sat at the top of the charts with 2,389 units registered, outselling the next five closest competitors combined.
With October coming to a close, Tesla has already sold more Model Ys in Denmark this year than any other car in the country’s history. According to registration data tracked by X users @mortenlund89 and @Arpe_DK, a total of 12,944 Model Y’s have been registered by new owners this year in Denmark. This surpasses the 12,940 units of the VW UP! that were registered 10 years ago in 2013.
Making the record even more impressive is that there are still over two months to go in 2023. Given the pace of sales over the first 10 months of the year, Tesla could add another couple of thousand units to that tally.
This is just the latest record to be set by the Model Y. Through the first quarter of the year the electric SUV was the best selling car in the world, and based on how it has been selling in countries around the world since then, it has a very good chance of being the top selling car in the world in 2023.
Denmark doesn’t just love the Model Y. Last month the automaker announced the country now boasts a fleet of over 50,000 Teslas, accounting for about 2% of all cars in the country.