In 2023, Tesla again topped the list of best-selling cars in Norway, marking the third year in a row of this achievement. The manufacturer has once again increased its advantage over competitors, significantly surpassing them in sales.
The Model Y was the clear leader with 23,058 vehicles delivered in 2023. This is more than 3.5 times more than its closest competitor, Volkswagen ID.4 with 6,336 units. This huge gap only underscores Tesla’s advantage in Norway even as automakers continue to offer more and more different electric vehicle models to customers. Skoda was third on the list for the number of car sales in Norway, registering 5,943 Enyaqs. In fourth place is Toyota BZ4X with 5,126 units. Volkswagen ID.Buzz closes out the top five with 4,709 sales.
Nearly five out of six new cars sold in Norway last year were battery-powered, according to the findings. Tesla’s share of the overall auto market rose to 20.0% from 12.2% in 2022. Overall, the market share of new electric vehicles in Norway rose to 82.4% in 2023 from 79.3% in 2022, the Norwegian Road Federation (OFV) said.
Tesla Model Y has proven its reliability in cold climates and continues to be the top seller in Norway for the second straight year. In 2022, 17,343 units were registered in the country, while Volkswagen ID.4 registered 11,339 (a decrease of 44.1% in 2023). It is noteworthy that sales of Model Y continue to grow, while sales of ID.4 continue to decline. Sales of Skoda Enyaq also fell, by 19.5% in 2023.
Before Model Y began to be actively supplied to the Norwegian market and topped the list of best-selling cars in 2021, another Tesla model was the leader. Tesla Model 3 had been the best-selling car in the country with 12,058 registrations. For comparison, in 2021, sales of Volkswagen ID.4 were 8,646 units, and Model Y at the time was already in third place with 8,266 registrations. In 2020, Tesla ran out of time to deliver just 116 Model 3s more to take the top spot in sales, so it finished in second place after Audi e-Tron.