Tesla gears up to launch Semi in Europe

Tesla is preparing to introduce its all-electric Semi truck to the European market. This move has been confirmed through job listings and statements from Tesla executives, marking a significant step in the company’s mission to revolutionize the transportation industry.

Earlier this year Tesla confirmed it planned to bring the Semi to Europe for the first time with plans to present the electric truck at the IAA Transportation 2024 exhibition, which is scheduled for September in Hannover, Germany. Ahead of that event, Tesla is now looking for someone to help officially bring the Semi to the European market.

A new job listing has appeared on Tesla’s Careers website seeking the Head of Business Development for the Semi in Europe. The role, based in either Amsterdam or Berlin, will be instrumental in building customer relationships, meeting with potential customers to understand their needs, coordinating with governments on funding opportunities, and overseeing the deployment of the Semi and its associated infrastructure throughout Europe, the listing explains.

Through a post on LinkedIn, Tesla’s Business Development Head for the Semi program, Graham Carroll, highlighted the significance of this move, saying, “We are taking steps to bring the Tesla Semi to Europe, and I’m looking for someone with industry experience in electrification to help us develop this exciting new market. This is a groundbreaking product that meaningfully advances Tesla’s mission, and the team behind it is world-class. Let the wild rumpus begin”

While news of the Tesla Semi’s expansion to Europe has been well received by fans and investors, there have also been calls to first ensure a wide release of the truck in North America. The Semi made its official debut in late 2022, with the first deliveries to PepsiCo. Since then production has been limited as Tesla works with the beverage and snack maker, and more recently other companies like Walmart, Sysco, and others, to heavily test the electric truck in order to improve the design for volume production.

That high volume production will be at Giga Nevada, where the company is currently building a standalone facility. As of the most recent update from Tesla, the first Semi trucks are expected to roll off the production line in late 2025, with the first deliveries taking place in early 2026.

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