Tesla is adding to its promotional activities in China with a new campaign that promises Chinese customers an opportunity to win a free trip to tour of its Fremont factory in the US, or a local tour of Giga Shanghai.
The campaign, announced on Weibo, will take place until June 30, giving Chinese customers who finalize their Tesla vehicle purchases an automatic entry into a draw to win a factory tour in Fremont, California. The lucky winners will be provided with round-trip airfare and transportation costs, allowing them to experience Tesla’s California production facilities firsthand.
Along with a tour of the Fremont factory, Tesla China is also offering the chance to win another factory tour, but this one is a little closer to home. Any customer who visits a Tesla store and books and takes a test drive before June 30 will be entered into a draw to win a two-day, one-night trip to tour Giga Shanghai, the company said in a post on Weibo.
In addition to these chances to win factory tours, Tesla is offering other incentives in China to boost sales. Last week the automaker launched a promotion for new buyers to receive 10,000 kilometers of free Supercharging for vehicles delivered by June 30. The number of winners will be limited to just 140 people.
Tesla is also offering 0% interest rate financing on Model 3 and Model Y purchases, as well as giving buyers the option for no down payment.
Tesla will reportedly cut Model Y production at Giga Shanghai by at least 20% through June, although the reasons for this reduction have not been publicly confirmed by the automaker.
