Polestar closed out 2025 with its strongest performance since the brand was founded, reporting record global retail sales as the Swedish electric-vehicle maker continued to expand its footprint in new markets.
According to the figures released on Friday, the company delivered an estimated 60,119 vehicles worldwide for the full year, marking a 34% increase compared to 2024.
The surge was especially pronounced in the final quarter. Polestar said it sold approximately 15,608 vehicles in Q4 2025, a 27% year-over-year jump from the same period in 2024. That late-year acceleration helped cement 2025 as a breakout year for the Geely- and Volvo-backed brand, even as much of the global EV market grappled with higher interest rates, intensifying competition, and shifting incentive structures.
Polestar CEO Michael Lohscheller credited the company’s expanding reach and product strategy for the results, noting that the automaker has been gaining ground against traditional carmakers in Europe.
“For retail sales volumes, 2025 has been the best year ever for Polestar, despite continued external headwinds and challenging market conditions. We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work.”
That expansion has been a key driver of Polestar’s growth. Over the course of 2025, the company significantly increased the size of its global sales network, giving it more physical and digital points of contact with customers. Combined with a broader lineup that now includes vehicles like the Polestar 2 fastback and the Polestar 3 and Polestar 4 SUVs, the brand has been able to reach more buyers looking for premium, performance-oriented EVs.
The company also confirmed that more details about its future plans are coming soon. Polestar management will host a strategy update on February 18, 2026, where it will outline upcoming product developments and provide a refreshed financial outlook. The event will be livestreamed at 13:00 Central European Time (07:00 US Eastern Time) and later made available on Polestar’s Investor Relations website, giving investors and fans a clearer look at what’s next for the automaker.
