Nissan pursuing EV cost parity with ICE by 2030

Cost is one of the most common barriers to going electric, both for drivers and automakers, but Nissan is aiming to solve the problem by 2030. The automaker hopes to achieve cost parity with internal combustion engine (ICE) vehicles by 2030 with “The Arc” blueprint.

Many people would like to switch to electric mobility but are hampered by the comparatively higher costs of EVs. Japanese carmaker Nissan is taking steps to bring EVs closer to more people by ensuring new EVs have similar prices to new ICEs by the end of the decade. It has released details about its plan to achieve this, dubbed The Arc. (via electrive)

Nissan is promising reductions of up to 30 percent of its next-generation EV, using the selling price of the Ariya as a baseline. Existing models can see up to 50 percent reductions. Nissan will also cut production time in its factories by 20 percent.

Nissan plans to sell one million EVs annually by the end of 2026, where zero-tailpipe emission vehicles would account for 40 percent of its global sales. Customers can expect up to 34 new EV models before the end of 2030, with 16 of them coming in the next three years. In addition, The Arc plan will see Nissan increasing the operating profit margin per EV to over six percent.

Nissan recently dropped the prices of the Ariya in Canada and the US by $4,200 and $6,000, respectively.

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