Nissan has joined the price-slashing party kick-started by Tesla in China. The carmaker slashed the price of its flagship Ariva EV by about $8,740. This came after Toyota made a similar move, as reported by CNEVPost.
The Chinese EV market became more competitive when Tesla announced deep price cuts. Other EV makers have rushed to do the same, including Nissan. The Japanese manufacturer announced its Ariva EV will come at a discount of up to 60,000 yuan ($8,740), meaning buyers will now pay a starting price of RMB 224,800.
The Ariva comes in four versions in China, including two single-motor variants and two single-motor variants. The single-motor versions now start at RMB 224,800, while the double-motor variants start at RMB 282,800.
To appease buyers who barely missed the discount, Nissan is compensating them with credit worth 5,000 for purchasing dates before December 31, 2022, and RMB 10,000 between January 1 and February 16, 2023. The benefits must be claimed by March 31.
Nissan launched the Ariva in China last September, presenting it as its first global model under its Nissan Next blueprint.
Toyota also announced an RMB 30,000 price cut on the bZ4X in China. The electric SUV now sells at a starting price of RMB 169,800.