Mercedes-Benz introduces $1,200 annual subscription for increased acceleration

If you buy the electric EQE sedan or EQS SUV, Mercedes-Benz will only let you access the EVs full electric motor capacity after paying another $1,200 every year.

Mercedes-Benz owners in the US will now be able to buy “Acceleration Increase” from the company’s online store. While this might have been unheard of just a few years ago, the auto industry has reached a point where it can limit your car’s abilities if you do not agree to a subscription, and this was made possible with software upgrades.

True to its name, “Acceleration Increase” will add more torque and acceleration to your car. However, it will cost you $1,200 per year.

The upgrade is available for the EQE and EQS where subscribers will enjoy the thrill of 0 to 60 mph acceleration time that is faster by 0.8 to 1.0 seconds.

Critics will be quick to point out this acceleration subscription is not much different than Tesla’s Acceleration Boost, however the latter is only a one-time fee and is transferrable with the vehicle to a new owner.

The increased acceleration isn’t the only subscription offering from Mercedes-Benz. They have also been offering rear steering in China as a yearly subscription on the EQS.

Read about the features of the EQS SUV here.

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