Twitter is now one of the companies under Elon Musk’s control. General Motors, one of the rivals of Musk’s companies, has decided to pause ad spending on the social media network until it understands the direction Musk is taking it after the acquisition, Fortune reports.
GM is playing catch-up to Tesla in the EV race. However, it is in talks with Twitter to determine what would become of the service under new owners.
Until that clarity is obtained, GM will not be advertising on the platform.
GM spokesperson, David Barnas, said, “We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”
The acquisition was anything but smooth, with Musk escaping a court case by a matter of days.
However, the new Twitter boss has revealed he will set up a content council that will proffer standards for users and how they tweet.
Musk has already fired Twitter’s CEO and other top executives.