Ford to increase price of Mustang Mach-E next week: Rumour

It looks like Ford is going to be raising the price of the Mustang Mach-E next week, on the same day it plans to announce pricing for the Mach-E GT Performance edition.

An unnamed Ford dealership in the US has been attempting to get a customer who placed an early reservation for the electric crossover to convert it into an order. Since the Mach-E has been available for several months, a Ford employee called the dealership to inquire about why the process was taking so long.

According to details of that conversation shared with the Mach-E Club forums, the employee explained that the customer should follow through with their order to avoid being subject a price hike coming on Monday.

“Ford called and asked why a customer is dragging his feet in converting his reservation ( we have been trying to contact him for the last few weeks) and told us that the pricing on the Mach-E’s is going up on Monday and they will be subject to that.”

The employee provided no further details on how much the price increase will be, or if it will affect all models.

Ford cut prices of the Mach-E by as much as $3,000 last year before the first deliveries. The automaker explained the changes were being implemented “to remain fully competitive in a segment that is seeing dynamic price changes.

We also reported yesterday that Ford is planning to announce pricing for the Mach-E GT Performance Edition on Monday afternoon. That’s the same day and roughly the same time as Tesla’s Q1 2021 earnings call.

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