Ford becomes second-best EV brand behind Tesla in November, amid dropping sales

ford f150 paak
Credit: Ford

Ford has released sales figures for November 2022. The Dearborn-based company saw declined sales but became the second-best EV brand, behind Tesla.

The American legacy automaker sold 146,364 in the penultimate month of the year. Sales were down 7.8 percent compared to November 2021 and underperformed the industry. However, EV sales reported significant growth.

Ford sold 6,255 electric vehicles in November, more than a 100 percent increment over last year. This helped the company to clinch 8.6 percent of the EV market share.

The company is ambitious about EVs. It is targeting 600,000 units annually by the end of 2023, a massive ramp-up from its current position.

By the end of 2025, Ford will manufacture 2 million EVs per year to compete with Tesla.

Ford has sold 53,752 to American customers this year, allowing it to leap-frog Hyundai-Kia.

However, it still has a lot to do to catch up with Tesla, which according to S&P Global Mobility, commands 6 percent of the market.

The F-150 Lightning electric pickup truck remains the market leader in its category, having sold 2,062 units in November and 13,253 in 2022. Ford celebrated making its 150,000th Mustang Mach-E days ago.