Tesla Model Y and Model 3 are the most popular premium brand vehicles in the US

The Tesla Model Y and Model 3 are the best selling premium brand vehicles in the United States in 2021 so far, even when taking internal combustion engine (ICE) vehicles into account.

Registration data shows the two electric vehicles (EVs) have outsold the likes of Mercedes Benz, BMW, and Lexus, perennial favourites in the luxury segment.

According to data from Experian (via Automotive News), a total of 134,504 Model Y cars have been registered in the US through the end of October 2021.

Not far behind is the Model 3 in second place with 112,314 registrations.

The closest ICE competitor is the Lexus RX SUV, which was able to accumlate 98,297 registrations during the same time period.

When it comes to brand registrations as a whole, Tesla is nipping at the heels of the BMW and Lexus, even though the US automaker offers just four cars in its lineup (and has had only two for most of 2021).

2021 LUXURY REGISTRATIONS IN U.S.
Jan. 1-Oct. 31, year-over-year change
1. BMW 288,701 32%
2. Lexus 272,094 29%
3. Tesla 260,932 68%
4. Mercedes-Benz 230,273 9.10%
5. Audi 181,307 27%
6. Acura 140,858 31%
7. Cadillac 111,191 14%
8. Volvo 106,383 25%
9. Lincoln 78,967 –5.3%
10. Land Rover 69,843 13%
Source: Experian

When specifically looking at the EV segment, Tesla is in a league of their own.

Through the first 10 months of the year, the Model Y and Model 3 have a combined total of 246,818 registrations.

The Chevy Bolt EV, the next most popular EV, garnered just 23,041 registrations in the same time period.

The Bolt EV has been mired in a $2 billion recall of every single Bolt EV and Botl EUV ever made, and General Motors has not made a new one since August.

TOP 10 EV MODELS BY 2021 REGISTRATIONS
Jan. 1-Oct. 31, year-over-year change
1. Tesla Model Y 134,504 182%
2. Tesla Model 3 112,314 39%
3. Chevrolet Bolt EV 23,041 47%
4. Ford Mustang Mach-E 20,518 N/A
5. Volkswagen ID4 13,787 N/A
6. Tesla Model S 12,272 9.40%
7. Nissan Leaf 11,933 100%
8. Hyundai Kona 8,620 265%
9. Porsche Taycan 7,818 156%
10. Kia Niro 6,749 210%
Source: Experian
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