When a homeowner replaces their roof, it is typically only done when their existing roof is aging and needs to be replaced, and not because they have an extra $20,000 to $30,000 burning a hole in their pockets.
The appeal of Tesla’s Solar Roof has changed that, and customers are now opting to replace their roof not because they need to, but because they want to.
This massive shift in customer mindset was explained by Kelly Roofing, a roofing contractor and Tesla certified installer in Florida.
“Our Tesla partnership was eye opening. For the first time in our company’s history, roof owners are deciding to replace their roof because they want to, not because they need to. This is a paradigm shift in the sales process and I’m proud to be a part of it. This has helped our revenue and standing within the community boom,” said Ken Kelly, president of Kelly Roofing.
Kelly Roofing is no stranger to Tesla Solar Roofs. The company installed $12 million worth of the product on Florida homes and commercial buildings since becoming an installer less than one year ago.
One of those was the largest ever solar roof installation at 99kW. That is more than double the size of what was the largest known installation to date, a 44kW system at the ChoZen Retreat, also in Florida.
I just installed the largest (44KW) solar roof in Florida @teslaenergy @ ChoZen Retreat @livechozen, Thank you @elonmusk for creating this game changing product! Everyone should have one and now the 26% fed tax credit has just been extended! #teslaenergy #gosolar #elonmusk pic.twitter.com/LWATgoTpHs
— Tony Cho (@TonyChoMrMagic) December 30, 2020
Tesla recently announced a new version of their Solar Roof tiles that have a higher power output, while maintaining the dimensions of the original tile. Keeping the tiles the same size allows the solar roof to fit more solar power on a single roof.