Tesla’s European sales picture is starting to brighten in February, with strong rebounds in key markets helping to offset pockets of weakness elsewhere.
New registration data from Norway, France, and Denmark shows the automaker regaining momentum after a disappointing and challenging 2025. While not every country moved in the same direction, the overall trend suggests Tesla is stabilizing — and in some cases accelerating — following two challenging years in the region.
Norway: Tesla Back on Top
Norway delivered the headline result, where Tesla registered 1,210 vehicles in February, reclaiming its position as the country’s best-selling brand. That marks a 75.6% increase compared to the same month last year, and a massive rebound from January’s unusually weak 83 registrations.
January’s drop came as Norway adjusted EV incentives after reaching an incredible milestone in 2025 — when 95% of all new vehicle sales were fully electric. The broader market had slowed sharply at the start of the year, but February saw registrations climb back to 7,272 units, with battery electric vehicles (BEVs) accounting for 98% of all new sales.
Tesla captured a 16.6% market share for the month, ahead of Toyota and Volkswagen.
Unsurprisingly, the Tesla Model Y led the charge, accounting for 1,073 of Tesla’s 1,210 registrations — nearly 89% of the automaker’s total.
France: Tesla Gains Market Share
France also posted encouraging numbers. Tesla’s registrations jumped 55% year-over-year in February, even as several competitors saw declines. After two consecutive years of falling European sales, that kind of growth suggests demand is stabilizing, and potentially strengthening.
Tesla’s broader European market share dipped to 0.8% in January, down from prior peak years when the Model Y was the world’s best-selling vehicle. But February’s early data hints that the worst of the slowdown may be behind it.
Denmark: Registrations Dip
Not every market followed the same trajectory. In Denmark, Tesla registrations fell 18% year-over-year to 419 vehicles in February, according to data from bilstatistik.dk.
Still, taken together, February’s results paint a more optimistic picture than the headline numbers alone might suggest. Tesla is leading again in Norway, posting strong growth in France, and continuing to compete in highly saturated markets.
If this momentum carries into March — especially with updated trims, pricing adjustments, and financing incentives in play — 2026 could mark a turning point for Tesla’s European performance.
