Tesla is set to make its debut in the Philippines with the opening of its first official store at Uptown Mall in Taguig, Metro Manila on November 8, 2024. With a population of over 117 million, the Philippines presents an exciting opportunity for Tesla to expand its influence in Southeast Asia.
The store opening will kick off with a media event on November 8, followed by a public opening the next day, according to Top Gear Philippines. For months, hints of Tesla’s entry into the Philippines have surfaced, including visible construction work and hiring for various positions in sales, service, and operations. The company has reportedly built a comprehensive team, from Tesla Advisors to Service Managers.
Tesla’s new store is expected to offer not only vehicle sales but also service and after-sales support, marking it as a central hub for the brand in the country.
Tesla’s launch in the Philippines aligns with its recent expansion across Southeast Asia. In recent years, Tesla has entered Singapore, Thailand, and Malaysia, and its growth into the Philippines solidifies its presence in the region. This move demonstrates Tesla’s confidence in the demand for electric vehicles in these markets, despite the region’s unique challenges for EV adoption. In the Philippines, Tesla’s entry could catalyze the nation’s shift toward EVs, though challenges such as infrastructure and affordability remain.
Although Tesla has not yet confirmed which models will be available, past experience with recent expansions into other countries indicate that popular models like the Model 3 and Model Y will be part of the initial offerings. The company might also bring its more expensive models, the Model S and Model X, although that might not happen at the initial launch. As Tesla typically does when it enters a new market, Supercharger stations will also soon follow to provide a seamless charging experience for owners.
