It is April 1, but its not an April Fool’s joke, as Tesla has raised the prices of all three Model Y variants in the US on Monday.
According to an update to the Design Studio earlier today, the Model Y Rear-Wheel Drive (RWD) now starts at US$44,990, up from US$43,990 yesterday. The Long Range (LR) and Performance variants also got $1,000 price bumps, now starting at US49,990 and US$53,490 respectively.
Even though Tesla increased prices, potential customers that have been car shopping over the last few weeks were aware it was coming. In March Tesla added a message to their online configurator that prices were going up by $1,000 on April 1, marking the second time Tesla had warned of an impending price increase as a way to increase end of quarter sales.
When Tesla will change prices again, and warn of them, will likely be determined by how well the strategy worked over the last few weeks ,as Tesla implemented similar price hikes with warnings in Canada and China. The company is expected to announce their Q1 2024 production and delivery figures on Tuesday, and depending on where the numbers come in at, Tesla could try a similar strategy some time in Q2.
