Ten days ago, Tesla unveiled what many called the most compelling Cybertruck configuration yet — a Dual Motor All-Wheel Drive (AWD) variant priced at $59,990. After a very positive response from fans, CEO Elon Musk dampened enthusiasm by announcing within hours of the launch the offer would last “only for the next 10 days.”
Now, as promised, that window has closed, and Tesla has raised the price, but by much more than we expected.
As of March 1, the same Cybertruck AWD is now priced at $69,990 in Tesla’s U.S. configurator — a massive $10,000 increase, nearly 17%, due to high demand for the stainless steel electric pickup.
A Short-Lived Sweet Spot
When Tesla first announced the $59,990 price, it immediately changed the conversation around Cybertruck. The new trim finally appeared to strike the balance buyers had been waiting for since the truck’s 2019 unveiling: strong range, quick acceleration, practical utility, and a price that felt aligned with the original vision.
The configuration includes 325 miles of range (est.), 0–60 mph in 4.1 seconds, 7,500 lbs towing capacity, 325 kW max charging speed, a motorized tonneau cover, bed outlets (2x 120V, 1x 240V), and Powershare capability.
At $59,990, it undercut the Premium AWD trim by $20,000 while keeping the fundamentals intact, unlike the previous Rear-Wheel Drive (RWD) variant that was discontinued just months after it launched.
With the increase to $69,990, the Cybertruck AWD now sits notably above the inflation-adjusted equivalent of Tesla’s original 2019 Dual Motor projection. Back then, Tesla announced the Dual Motor AWD would start at $49,990 — roughly $64,000 in today’s dollars.
What It Means for Cybertruck Sales
Cybertruck sales have struggled to match early expectations, with almost 39,000 deliveries in 2024 falling to just over 20,000 in 2025 — far below the installed annual production capacity of 125,000 units.
The sub-$60,000 pricing was widely seen as a turning point that could meaningfully boost volume. And the response from fans supported that idea, with estimated delivery dates extending more than a year into the future in a matter of days.
While the truck remains more accessible at $69,990 than at its $99,990 Foundation Series launch price and $79,990 price for the Premium AWD, the psychological impact of dipping below $60K, was significant.
The question now is whether $69,990 is a sustainable price that can maintain the momentum built over the last 10 days — or whether Tesla has gone too far and pushed it beyond the psychological sweet spot.
