Tesla holds commanding lead in US luxury segment through Q1 as registrations jump 55%

Tesla started off the year with some significant price drops in most markets around the world. In the US those price cuts have helped push Tesla into a commanding lead in the US luxury segment in the first quarter of the year, also helping the automaker maintain a significant lead over the competition.

According to an unofficial estimate from Automotive News Research & Data Center, Tesla sold over 170,000 vehicles in the luxury segment in the US in Q1. That was a 55% increase from the same period last year, helping to give Tesla a 28% market share of the US luxury segment in the first three months of the year.

Tesla’s figure was also more than twice the official amount announced by BMW, who reported 82,466 total vehicle sales in the US in the first quarter of 2022. Last year Tesla overtook BMW to claim the title of the top luxury car brand in the US for 2022 for the first time, also marking the first time a US automaker has held that title in nearly 25 years.

BMW’s figure obviously includes both internal combustion engine (ICE) vehicles and electrified vehicles, but when looking at the German automaker’s pure battery electric vehicle (BEV) sales, they pale in comparison with just 6,588 sales of the BMW iX Sports Activity Vehicle, and the BMW i4 and BMW i7 Sedans.

According to Experian data, the Model Y became the top-selling electric vehicle (EV) in the United States by a significant margin after a 20% price reduction in January. The vehicle had 57,583 registrations in January and February, marking a 71% increase from the same period in the previous year.

In comparison, the Model 3 had 32,411 registrations, representing a 15% increase, while the Model X had 4,332 registrations, a 62% increase. The Model S, on the other hand, experienced a 78% decline in registrations to 1,503.

Tesla continues to dominate BMW in US luxury sales in January 2023

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