Tesla brings back free Supercharging incentive to drive Q3 sales

Tesla has brought back one of its most frequently used incentives, free Supercharging when buying a new car. Tesla often introduces this incentive towards the end of a quarter to boost sales, but it is now available in the first week of Q3, and expires half-way through it.

Tesla announced the offer in a post from the official Tesla North America account on X, saying that buyers who take delivery of any new Model S, Model 3, Model X, or Model Y by August 15, 2024, will receive three months of free Supercharging.

While it was not included in the announcement, the offer is only valid in Canada and the United States.

The deal is pretty straightforward, but it is important to note that you must take delivery by August 15, 2024 in order to receive the free Supercharging, even though delivery date is, for the most part, out of the customer’s control.

Currently, all variants of all vehicles are showing estimated delivery windows of between July and August, so you might lose out on the incentive depending on a number of factors, like where in North America you live (e.g., far from Fremont or Giga Texas), and the exact configuration you select.

However, if you do miss out, it is not a huge deal as three months of free Supercharging typically works out to only about $500 for the average driver, depending on Supercharger prices in your area. It could also be worth more if you take full advantage of the offer and only charge at Superchargers over the three months.

This isn’t the only incentive currently available. Tesla is also allowing existing owners to transfer their Full Self-Driving (FSD) package to a new car. That offer was recently extended and is valid until September 30, 2024.

As we mentioned, Tesla typically introduces this incentive towards the end of a quarter to help boost sales. However, this is being introduced in the first week of Q3, and just a day after the company announced higher than expected deliveries in Q2, so it looks like Tesla is trying to keep the wave going.

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