Rivian is incentivizing customers to consider making the switch from their internal combustion engine (ICE) vehicle to a R1S and R1T by offering up to $8,600 in discounts for Canadians and up to $6,000 for US buyers, as part of its “All-Electric Upgrade Offer.”
The federal EV tax credit may be going away, but Rivian is stepping in with incentives of its own. The automaker is tempting buyers with up to $6,000 discounts on the R1S and R1T, but with a condition. The promotion only applies if you are coming from an ICE ownership, whether buying or leasing. Only orders placed from January 21st qualify.
But there’s another catch. Customers will have to do a trade-in estimate for their fossil fuel-powered car, but an actual trade-in is not required.
The Tri-Motor R1S and R1T with Max battery packs get a $6,000 discount in the US and C$8,600 for Canadian buyers. The Dual configurations with Max battery and Performance Upgrade are discounted by US$4,500/C$6,500, while the Dual Max trim gets US$3,000/C$4,300 taken off.
Rivian met its revised sales target in 2024 with over 51,500 EVs sold. Its vehicles will not qualify for the EV tax credit in 2024, and with the new administration vowing to do away with all incentives, Rivian is taking steps to remain competitive.
Rivian is planning to launch the compact R2 in 2026 and has contracted LG to supply the batteries.
