Earlier this year Mazda excited their fans by announcing the all-electric MX-30. That excitement quickly faded when they saw the EVs range – a paltry 161km (100 miles).
While the figure might have been impressive a decade (or more) ago, it was clearly a weak first attempt at an EV for the Japanese automaker.
Unsurprisingly, there hasn’t been a mad rush to purchase one.
According to Mazda North American Operations (MNAO), just 55 units were sold in Canada and the US last month.
Aside from the EVs low range, its price probably also has something to do with its weak sales.
The base GS trim level starts at $42,150 CAD ($33,470 USD), not including a $1,950 charge for freight and PDE.
Then there is the premium trim level, the MX-30 GT, which starts at $47,150. Fortunately it qualifies for the $5,000 iZEV rebate, but that it still a lot of money for not much car.
Hopefully Mazda is able to provide a more compelling EV on their next try.