Lucid launches referral program to boost sluggish sales

Lucid’s struggles are well documented, but in an attempt to boost sales the automaker is taking another page out of Tesla’s playbook by launching a referral program. The program is so far only available in the US.

According to Lucid the referral program is “two-sided,” where both existing owners and new buyers can take advantage of the perks of the program. Much like Tesla’s referral program, Lucid’s program is based on earning credits for existing owners, while buyers get some discounts on their vehicle purchase.

Existing owners in the US will each get a unique referral link they can share with prospective buyers. If a prospective buyer goes ahead and purchases a Lucid Air with that referral link, they will get a discount. However Air Sapphire buyers shelling out $250,000 will only get a duffel bag.

  • $750 on Air Pure
  • $1,000 on Air Touring
  • $1,250 on Air Grand Touring
  • Sapphire-branded duffel bag on Air Sapphire

For existing owners, they will earn the following amount of credits, again with the exception of the Sapphire, which they will also receive a duffel bag.

  • 6,000 points for Lucid Air Pure deliveries
  • 8,000 points for Lucid Air Touring deliveries
  • 10,000 points for Lucid Air Grand Touring deliveries
  • Sapphire-branded duffel bag upcycled from the same leather featured in the Lucid Air Sapphire for Sapphire deliveries

These credits can then be redeemed for items in the Lucid Rewards Store, and include things like Air crossbars, Lucid Connected Home Charging Station, outdoor car covers, ski & snowboard mounts, all-weather floor mats, bicycle mount, kayak mount, and an indoor car cover.

“Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission. The Lucid Referral Program celebrates and rewards our Lucid owners for their excitement and commitment to the brand. We deeply value the Lucid community and are steadfast in providing a world-class customer experience long after customers take delivery of their vehicle,” vice president of Sales and Service at Lucid, Zak Edson said.

You can check out the program here.

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