Lion Electric secures largest order for electric trucks in all-Canadian deal with Pride Group Enterprises

Quebec’s Lion Electric has just secured their largest order of zero-emission trucks to date. Pride Group Enterprises (PGE) has signed on the dotted line to purchase 100 all-electric Lion6 and Lion8 electric trucks.

PGE is based in Mississauga, Ontario and operates in a number of industries including transportation, logistics, heavy-duty equipment dealerships, equipment leasing & rentals, real-estate holdings and full service fleet management.

The company will integrate the electric trucks into their existing operations throughout Canada and the US, and will also deploy them to some of its fleet management clients.

“This order from Pride serves as not only a significant step in Lion’s growth, but also as a milestone in the adoption and deployment of heavy-duty electric vehicles – further proof that zero-emission freight is here, now,” said Marc Bedard, CEO and Founder of Lion.

Most of the 100 trucks are expected to be delivered to Pride Group this year, with the remaining deliveries scheduled for 2022.

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations,” said Pride Group Enterprises CEO, Sam Johal

This isn’t the first foray into electric trucks for Pride Group. Last year they placed reservations for 150 Tesla Semi trucks, with an option to purchase as many as 500 in total.

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