For the second year in a row Genesis has been ranked as top automotive brand by J.D. Power in their 2022 Tech Experience Index Study (TXI). Also for the second year in a row, Tesla actually ranked higher but was excluded from the official results because the automaker doesn’t meet the firm’s ranking criteria.
The TXI score is out of 1,000 and measured by looking at 35 different vehicle technologies in four categories – convenience; emerging automation; energy and sustainability; and infotainment and connectivity.
Genesis came out on top with a score of 643, well ahead of second place Cadillac at 584. With its unofficial score of 681 Tesla should have been on top but was relegated to outside the rankings due to J.D. Power not being allowed access to owner information in certain states by the automaker.
Also joining Tesla outside the official rankings was another EV automaker Polestar, which achieved a score of 601, good enough for an unofficial ranking of third.
“The disruption from high-tech entrants such as Tesla and Polestar further accentuates the necessity for innovation. It is also essential because new-vehicle technology is a leading reason to purchase. When technology is executed effectively in a vehicle, it positively influences an owner’s decision to purchase another vehicle equipped with that same technology. One of the highest execution scores in the study is for the phone-based digital key, which also is ranked in the top three by owners wanting that technology on their next vehicle,” J.D. Power explained.
The TXI also handed out awards for the top models in each tech category.
The Cadillac Escalade and the Subaru Ascent each won an award for its camera rear-view mirrors in the premium and mass market segments in the ‘convenience’ category.
In the ’emerging automation’ category the Lexus IS was recognized for its front cross traffic warning, and Mitsubishi Outlander for its reverse automatic emergency braking.
Finally, the MINI Cooper was ranked the best at one pedal driving, while the BMW X3 had the best phone-based digital key.
You can check out the full study here.
