Ford releases Mustang Mach-E and Lightning stats on ownership and behaviours

f150 lightning mache

Ford has released its latest data, revealing some interesting trends for Mustang Mach-E and Ford F-150 Lightning drivers.

On the Mustang Mach- E side, Ford Authority noted some trends in usage that make the vehicle a great use case:

  • The average Mach-E owner covers 32 miles per day, with each trip averaging around 5 miles.
  • 95 per cent of trips start at temperatures above freezing.

On the other side, a customer survey was sent out between September 2021 and October 2022, with more than 3,500 respondents for the F-150.

On the F-150 Lightning side, here are a few of the interesting trends, all of which are higher than the ICE F-150:

  • 74 per cent of owners are using their Lightning for home projects at least once a month
  • 27 per cent of Lightning owners use it for a home project at least once a week.
  • 48 per cent of owners have used the Lightning to go camping
  • 60 per cent of owners are under 50
  • 70 per cent have at least a bachelor’s degree

At least to say, this is interesting. The Ford F-150 brand has long been linked to boomers and construction, and a shift to a younger and more educated owner is not something many would have predicted. While, the Mach-E seems to be the perfect EV for the average American driver, as past studies indicated that the average American would drive roughly 30 miles daily.

About Scott Nordlund 1554 Articles
Originally from the West Coast, Scott is an avid writer & EV enthusiast now living in Ottawa. He holds a MA in Political Science and once played professional football in the German Football League. Email