While Ford’s Model e Certified program is struggling to make inroads with dealers, sales of its electric vehicles (EVs) have reached new heights. November saw a surge in Ford’s EV sales, reaching a record-breaking 8,958 units, marking a 43.2% year-over-year increase.
Ford’s electric pickup truck, the F-150 Lightning led the charge, with sales more than doubling year-over-year, reaching 4,393 units in November. This achievement solidifies the Lightning’s position as the best-selling electric pickup in the market, outpacing competitors like the Rivian R1T.
Ford CEO Jim Farley shared the news, stating that the F-150 Lightning had broken a monthly sales record, helping the Detroit-based automaker have its best month ever in terms of EV sales. The growth in Lightning sales, up 113% from the previous month, was instrumental in Ford’s overall EV success.
Last month wasn’t just a record month for #F150Lightning sales, it was @Ford‘s best month ever for EVs. @Ford ranks as America’s 2nd best-selling EV brand through November of this year. Congrats to our teams and thank you to customers who chose a Ford EV! https://t.co/od5V5GrYFp
— Jim Farley (@jimfarley98) December 4, 2023
The momentum extended beyond the Lightning, with the Mustang Mach-E also contributing to Ford’s EV success. The electric crossover saw a 21.3% increase in sales, with 4,294 units sold.
Despite facing production challenges in the third quarter due to retooling at its EV plant in Michigan, Ford’s production bounced back in November. The impressive figures indicate that the improved inventory flow for the Mustang Mach-E, coupled with the resumption of Lightning production, has set Ford on a path of sustained success in the EV market.
Ford’s success was not limited to the electric segment. Hybrid vehicle sales rose by an impressive 75.2%, placing Ford among the top three automakers in this category alongside Toyota and Honda. The hybrid versions of the F-150, including the Lightning, accounted for a quarter of all F-150 sales in November.