Fisker has unveiled a new plan to adopt a hybrid model sales model, integrating dealership partnerships into its existing direct-to-customer distribution model. The company aims to establish approximately 100 dealerships across North America and Europe.
Currently operating only two showrooms in North America, known as Fisker Lounges, the company plans to expand its physical presence with at least 50 dealerships this year. Fisker CEO Henrik Fisker emphasized the importance of this expansion, stating that it aims to “satisfy increasing demand for the Fisker Ocean and to prepare for the launch of additional future models.”
Despite producing over 10,000 vehicles in 2023, Fisker faced challenges in delivering them, with only about 4,700 units of its popular Ocean SUV reaching customers. The addition of dealerships is expected to address these constraints and significantly improve accessibility to Fisker’s EV lineup.
In North America, Fisker’s dealerships are set to handle all aspects of the customer experience, from test drives and sales to financing, servicing, and warranty repairs. The company plans to maintain its Fisker Lounges as showrooms while implementing a hybrid model in Europe, combining direct sales with dealership partnerships.
As part of their dealership model, Fisker says it includes a commitment to no-haggle pricing and a promise not to burden dealerships with costly facility upgrades, distinguishing it from Ford and other legacy automakers that have faced challenges transitioning to EV sales.
This move to adopt a hybrid direct-to-consumer and dealership model follows VinFast, which recently announced similar plans, opening its first dealership in North Carolina. These plans stand in contrast to other EV automakers like Lucid, Rivian, and Tesla, all of which rely solely on direct-to-consumer sales strategies.
