If you live in Toronto, Ontario and don’t want to fork out the money to buy a Tesla, you now have the option to subscribe to one instead. Facedrive announced today they have officially launched their transportation as a service (Taas) program, Steer.
In the first phase of Steer’s launch, customers in Toronto can select from two different subscription tiers. The fleet in the “Practical Member” tier includes the Tesla Model 3 and Model Y, while the “Premium Member” tier offers the Model S and Model X.
Steer’s all-in subscription service means subscribers pay one monthly price for everything, including insurance and maintenance & repair. A concierge service is also offered to make swapping vehicles easy.
The monthly subscription isn’t cheap. The Model 3/Y package starts at $1,495 per month. The Model S/X package starts at $2,595 per month. Customers will also have to pay a one-time $750 activation fee for both packages.
The company has been trialing the service in Toronto, and according to Facedrive CEO Sayan Navaratnam, the response have been overwhelmongly positive.
“The expansion of Steer to Canada marks a watershed moment for environmentally responsible transport in Canada, and we are thrilled that Canadians will now have hassle free, on demand and flexible access to high-quality EV’s with a few clicks on their smartphone,” said Sayan Navaratnam, Chairman of the Board and CEO of Facedrive. “Steer’s products and service offerings have garnered an overwhelmingly positive response according to the initial feedback we’ve received from retail consumers in Toronto.
The official Steer app is now available on the iOS and Android app stores. You can also visit steerev.com to sign up.