Duracell, one of the world’s most recognizable battery brands, is taking its iconic copper-top to the world of electric vehicles (EVs), but instead of providing batteries, it has announced plans to launch an ultra-fast electric-vehicle (EV) charging network. Called Duracell E-Charge, the project represents the company’s first foray into EV infrastructure.
According to Duracell, it plans to invest more than £200 million (C$374M/US$266M) over the next decade to build and operate the Duracell E-Charge network, with the first six charging sites scheduled to open later in 2025. Expansion will continue throughout 2026, with a long-term goal of more than 100 sites and 500 ultra-fast chargers by 2030.
To bring the project to life, Duracell has partnered with The EV Network (EVN)—a leading UK charging-infrastructure developer—and newly formed operator Elektra Charge, which has been granted the license to manage the Duracell E-Charge brand.
The network will feature ultra-fast charging speeds of up to 1,000 kW, allowing drivers to recharge most EV batteries in under 30 minutes. Each site will include multiple chargers, round-the-clock customer support, contactless payment options, and a focus on high uptime and reliability.
“The need in the UK for faster, more reliable charging to keep pace with EV adoption is clear,” said Reza Shaybani, CEO of The EV Network. “Duracell E-Charge is a direct response to that challenge. The EV Network has already delivered some of the UK’s biggest charging hubs, and now we’re bringing that expertise to one of the world’s most recognised brands.”
Duracell says the move reflects its long-standing reputation for reliability and sustainability.
“Duracell has always been a trusted companion in people’s lives, delivering long-lasting performance, uncompromising safety and a commitment to sustainability,” said Javier Hernandez Reta, the company’s Chief Marketing Officer. “Today, electric-vehicle drivers can travel even further, confidently and sustainably, with Duracell E-Charge leading the way.”
Mark Bloxham, Managing Director of Duracell E-Charge, added, “Charging your car should be as simple as changing the batteries in your remote. Plug. Play. Go.”
