Tesla expanded into Thailand in February and the automaker had an impressive first month of sales. BYD continued its dominance of the Thai EV market, with its ATTO 3 leading the way. BYD had 2,078 EVs registered which equals 37.8 per cent of the total EVs registered in February.
However the newest entrant into the Thai EV market, Tesla, is quickly making inroads. The automaker launched sales in Thailand halfway through February but still came in fourth with 709 vehicles registered, enough to take 12.9 per cent of the total EV market share.
The majority of those were the Model Y, with 534 sales, followed by the Model 3 with 175 sales.
Per CarNewsChina, here are the top ten EVs registered in Thailand in February.
| Model | Total Registrations | Total Market Share by percentage |
| BYD ATTO 3 | 2,068 | 37.6 |
| NETA V | 1,254 | 22.8 |
| Tesla Model Y | 534 | 9.7 |
| MG EP | 356 | 6.5 |
| MG 4 Electric | 318 | 5.8 |
| ORA Good Cat | 282 | 5.1 |
| MG ZS EV | 241 | 4.4 |
| Tesla Model 3 | 175 | 3.2 |
| Volvo XC40 | 76 | 1.4 |
| BMW iX3 | 42 | 0.8 |
BYD will most likely maintain its lead in Thailand for now. BYD is heavily investing in the country and recently broke ground on its Thai production facility. This factory is the first overseas production facility for the company and will serve Thailand and the surrounding nations for BYD.
As well, NETA, another Chinese-owned EV company, will complete its Bangkok production plant in January 2024.
At least to say, the Thai EV market looks to be heating up heading into the rest of 2023, with Chinese and American automakers competing in this new market.
