Tesla to open a flagship showroom in Bangkok

Tesla is taking its next step in Thailand by opening a flagship showroom in the Thai capital, Bangkok.

Per Nikkei Asia, Tesla is renovating a former Toyota showroom in the city. The site is a five-floor facility that will include Tesla Superchargers, a parts warehouse and a service center. However, a Tesla rep in the country did want to comment on the work being done but did note that details would be made public shortly.

Tesla sales have been strong in Thailand, with the company launching both the Model Y and Model 3 in the country back in December. Currently, the Model Y is the second best-selling EV on the market, with a market share of 17 per cent. The Model Y is behind the much cheaper BYD Atto 3.

It will be interesting to track how sales develop over the next few months with additional Chinese EVs coming into the market and high import taxes. Thai officials have launched a scheme where the import tax is cut by 75 per cent for companies that commit to local production within a specific timeframe.

However, Tesla has chosen not to go down that road for now and continue to deliver their vehicles via Giga Shanghai.

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