Rivian is finally set to begin construction on its second U.S. production facility in Georgia, a massive $5 billion facility east of Atlanta. The 2,000-acre site will produce hundreds of thousands of electric vehicles (EVs) annually starting in 2028.
Located east of Atlanta across Walton and Morgan counties, the 2,000-acre site is one of the largest economic development projects in Georgia’s history, with plans for 20 million square feet of developed space. The complex will include a test track, training center, and research and design facilities—underscoring Rivian’s intent to make the plant a central hub for innovation.
Once fully operational, the factory is expected to produce up to 200,000 vehicles annually. Key models slated for assembly here include Rivian’s upcoming R2 SUV, which will initially be built at the automaker’s factory in Normal, Illinois, and R3, both of which will serve as the brand’s entry into the more affordable EV segment. The company projects that about 7,500 people will be directly employed at the plant.
R2, R3 and R3X are here in Georgia! For good reason, this site is the future birthplace of all 3! pic.twitter.com/xRb7LRPN41
— Rivian Updates (@RivianUpdates) September 14, 2025
To kick off the new development, Rivian hosted a community event on Sunday featuring food, live music, and vehicle test drives. The company described the gathering as a chance to introduce itself to its new neighbours and begin building ties with the local community.
A more formal groundbreaking ceremony is scheduled for Tuesday, with Rivian executives, state leaders, and local officials expected to attend.
Rivian’s got rally and off road courses in Gen 2 and Gen 1 Quads for people to experience here at the Georgia site!
— Rivian Updates (@RivianUpdates) September 14, 2025
I’m in line for rally! pic.twitter.com/u4372I93vw
Although the project has faced some setbacks since it was first announced, Rivian insists the Georgia plant represents a long-term commitment to the state and its growing role in the U.S. EV sector. Vertical construction is set to begin in 2026, with vehicle production targeted for 2028.
The project has been supported by a significant $1.5 billion incentive package from the state of Georgia, a clear signal of its importance to the region’s economy. Earlier this year, Rivian also secured a $6.6 billion federal loan to help finance the construction before the current administration took office. Together, these funding measures provide Rivian with the resources needed to push ahead after earlier delays and challenges.
