Tesla has a number of new awards for its trophy cabinet after being named the winner in 7 different categories in S&P Global Mobility’s 27th annual Automotive Loyalty Awards on Monday. The biggest win was in ‘Overall Loyalty to Make,” with Tesla dethroning Ford for the first time in 12 years.
According to S&P Global Mobility, which analyzed 11.7 million new retail vehicle registrations in the U.S. during 2022, loyalty is determined when a household that owns a new vehicle then acquires another new vehicle of the same make, model or manufacturer. That new purchase could either be a replacement vehicle, or an addition to the car that is already owned.
For the 2022 edition Tesla won five different manufacturer and make loyalty awards from S&P, including Overall Loyalty to Make, Ethnic Loyalty to Make, Most Improved Make Loyalty, Highest Conquest Percentage, and Alternative Powertrain Loyalty to Make.
Tesla also took home two awards in the segment model loyalty awards, with the Model Y and Model 3 winning the Luxury Small Utility and Luxury Small Car awards respectively.
Most notable however was the first of those awards, with Tesla being name the winner in the Overall Loyalty to Make category. This is significant because it ended Ford’s 12 year run in the top spot, according to the Detroit Free Press. S&P only published the winners of each category, or the data behind each, so we don’t know by how much Tesla beat Ford, or if Ford slipped further than second place in 2022.
Along with the inaugural win in that category, Tesla was also a repeat winner winner in Highest Conquest Percentage and Alternative Powertrain Loyalty to Make. S&P attributes this to “combination of an active return-to-market consumer base and a majority share of BEV sales were contributors to Tesla’s loyalty performance this year.”
Here is the complete list of winners in the S&P Global Mobility 2022 Automotive Loyalty Awards:
| MANUFACTURER AND MAKE LOYALTY AWARDS | WINNER |
| Overall Loyalty to Manufacturer | General Motors* |
| Overall Loyalty to Make | Tesla |
| Ethnic Market Loyalty to Make | Tesla |
| Most Improved Make Loyalty | Tesla |
| Overall Loyalty to Dealer | Subaru |
| Highest Conquest Percentage | Tesla* |
| Alternative Powertrain Loyalty to Make | Tesla* |
| Most Improved Alternative Powertrain
Loyalty to Make |
Mercedes-Benz |
| SEGMENT MODEL LOYALTY AWARDS | WINNER |
| Small Utility | Chevrolet Equinox |
| Mid-Size Utility | Subaru Outback |
| Full-Size Utility | Chevrolet Tahoe |
| Mid-Size Pickup | Honda Ridgeline* |
| Light-Duty Pickup | Ford F-Series |
| Heavy-Duty Pickup | Chevrolet Silverado 2500/3500 |
| Van | Mercedes-Benz Sprinter |
| Sports Car | Dodge Challenger* |
| Small Car | Chevrolet Bolt* |
| Large Car | Nissan Altima |
| Luxury Small Utility | Tesla Model Y |
| Luxury Mid-Size Utility | Lincoln Nautilus |
| Luxury Full-Size Utility | Land Rover Range Rover |
| Luxury Sports Car | Chevrolet Corvette* |
| Luxury Small Car | Tesla Model 3 |
| Luxury Mid-Size Car | Lexus ES* |
| Luxury Full-Size Car | Mercedes-Benz S-Class* |
Note: *repeat winner from the 2021 awards.
