Tesla’s momentum in Southeast Asia is accelerating at a record-breaking pace, with Thailand emerging as one of its fastest-growing markets. New Tesla vehicle registrations in Thailand grew by 1,035% from April to May 2025, reflecting the brand’s rising popularity and strong positioning in the country’s EV transition.
This spike is not just an outlier, and follows an already impressive 59% increase in new Model Y registrations in Q1 2025, compared to the fourth quarter of 2024. The Model Y — the world’s best-selling SUV — continues to be the driving force behind Tesla’s success in Thailand, appealing to consumers with its combination of performance, range, and tech-forward design.
Tesla’s success in Thailand mirrors similar growth trends across the Asia-Pacific region. In Malaysia, Model Y registrations skyrocketed by 403% year-over-year in May, and orders for the SUV are up 37% compared to all of 2024.
In Hong Kong, Tesla was the top brand for private vehicle registrations in May 2025, with 1,319 vehicles delivered. The company captured 30% of all new vehicle registrations, and an even larger 40.3% share of the electric vehicle market, reinforcing its leadership in one of the world’s most electrified cities.
Outside Southeast Asia, Australia saw Tesla sales rebound with 3,580 units sold in May, the brand’s best month in nearly a year. The redesigned Model Y helped the company achieve a 123% year-over-year sales increase, highlighting the vehicle’s renewed appeal.
In South Korea, Tesla became the top-selling imported car brand for the first time ever, selling 6,570 vehicles in May, with the Model Y accounting for 94.9% of those sales. Tesla not only outperformed rivals like BMW and Mercedes-Benz but the Model Y was also the most popular imported car in the country.
