Tesla has rolled out another incentive for Chinese buyers, reintroducing an insurance subsidy for the Model 3. The move adds to a growing list of promotions aimed at stimulating demand during what is shaping up to be a challenging start to 2026 for automakers in China.
Under the new offer, customers in China who purchase a Model 3 on or before February 28 are eligible for an insurance subsidy worth ¥8,000 (C$1,600/$1,150). The incentive applies to the Rear Wheel-Drive (RWD), Long Range RWD, and Long Range All-Wheel Drive (AWD) variants of the electric sedan.
As with previous promotions, this offer does not include the Performance variant.
This latest incentive builds on Tesla’s launch of a seven-year low-interest financing program introduced in China earlier this month for the Model 3 and Model Y. Under that plan, buyers can put down as little as RMB 79,900, with monthly payments starting from ¥2,947 (C$580/US$420), depending on the configuration.
Tesla is also offering a five-year 0% interest financing offer on the six-seat Model Y L, where monthly payments can start as low as ¥3,985 (C$785/US$570), depending on configuration and down payment.
The aggressive financing strategy has not gone unnoticed. Since Tesla introduced the seven-year plan on January 6, several domestic automakers have responded with similar offers, including Xiaomi with an offer on the YU7, which has an order backlog of around one year.
