Tesla shook the EV industry at the beginning of the year by announcing deep discounts on the prices of its cars. The numbers are starting to come in as Cox Automotive forecasts Tesla will account for more than 5% of car sales in the US in the first quarter of 2023, beating out top car brands.
Tesla’s sales are expected to explode to over 180,000 in the US in Q1 of 2023. This represents about a 40% increase from the same quarter in 2022.
This will make Tesla the top luxury vehicle seller in its home country. It will be more than double BMW or Mercedes-Benz figures as Cox expects the duo to move more than 162,000 units combined, as reported by Inside EVs.
With the projected 5.1% share, Tesla will surpass mass-market automakers, including Mazda, Subaru, and all the Volkswagen brands combined.
Only Rivian and Lucid will top Tesla in growth, with 563.8% and 192.2%, respectively. However, the two startups are in the early stages of scaling up their production compared to Tesla, which is already established.
Tesla’s share of the US auto industry will jump by 5.8%, significantly more than any other brand, most of which will gain less than a 1% increase.
