Tesla has rolled out a new incentive in the United Kingdom aimed at encouraging buyers to trade in their existing vehicles, offering a sizeable bonus toward the purchase of a new electric vehicle (EV). The limited-time promotion gives customers a £3,750 trade-in bonus, equivalent to roughly C$6,900 or US$5,050, when ordering a new Tesla and trading in their current car.
The offer applies across Tesla’s UK lineup and is designed to stimulate demand as we enter the first quarter of 2026. To qualify, customers must both place their order and take delivery of their new vehicle by March 31, 2026, or the end of the first quarter.
The bonus is applied directly to the purchase price of the new Tesla, effectively reducing the upfront cost rather than increasing the trade-in valuation itself.
This move comes as Tesla continues to fine-tune incentives in key European markets, where sales for its EVs saw steep drops in 2025.
However, not all owners view Tesla’s trade-in programs favourably. While trade-ins are convenient, private sales often yield higher returns. Tesla, like most manufacturers, prioritizes speed and simplicity in its trade-in process, which can come at the cost of a lower valuation compared to private listings or third-party dealers.
Still, for many buyers, the appeal lies in convenience rather than maximizing resale value. Tesla’s trade-in bonus effectively narrows the gap between private sale proceeds and trade-in offers, especially for customers who prefer a single, streamlined transaction. For buyers upgrading from older internal combustion vehicles or high-mileage EVs, the bonus could make a meaningful difference in monthly payments or financing terms.
