The Tesla Model Y continues to dominate California’s vehicle market. Through the first three quarters of the year, the electric SUV has maintained its position as the best-selling car in the state.
According to the latest figures published in the California New Car Dealers Association (CNCDA), the Model Y has seen 105,693 registrations from January to September, significantly outpacing competitors like the Toyota RAV4 (49,810 registrations) and the Honda CR-V (37,759 registrations) in the light truck category.
The Model 3 meanwhile is also significantly ahead of its competitors in the ‘near luxury cars’ segment, with 37,219 registrations year-to-date, enough for a 43.4% market share in that segment. When it comes to overall sales in the passenger car segment, the Model 3 sits third, less than 3,000 registrations behind the Toyota Camry (40,025) and Honda Civic (40,741). The Model 3 is also the second best-selling EV through September.
Not to be left out, the Model S is the best seller in the ‘luxury and high end sports cars’ segment with 3,046 registrations and a 9.4% market share. The Model X is second best-seller in the ‘luxury mid size SUV segment with 7,314 registrations through the first nine months of the year.
Interestingly, the Cybertruck was not included in any of the segments, but was listed as having 6,349 registrations through September, enough to make it the 8th best-selling EV in the state in the first 8 months of the year.
With the Model Y leading in individual model sales, and the Model 3 also giving a strong showing, Tesla is positioned as California’s second-best-selling brand, with a market share of 12.1%. This is down 12.6% from last year and down 3.5% since the third quarter of 2023. Toyota holds the top spot with 16.3% of the market. Behind Tesla are Honda (10.9%) and Ford (7.4%).
You can read the full CNCDA report below.
