Tesla is preparing to unveil a surprise for customers in Australia and New Zealand later this week, with the electric automaker confirming that a major reveal is scheduled for Friday, August 29. While details remain under wraps, the company has promised a significant step forward for its presence in the region.
Tesla issued invitations to media outlets in both Australia and New Zealand, confirming the announcement but providing no indication of what will be showcased, according to a report from Drive.com.au. The teaser has left fans speculating whether the news will involve a new vehicle, an energy product, or advancements in software and autonomous driving.
One of the leading possibilities is that the announcement will involve Tesla’s Full Self–Driving (Supervised). The company has been running extensive tests of the system in Sydney and Melbourne, and likely in other parts of the country too. Despite these efforts, no official rollout date has been confirmed. However, in a LinkedIn post last month, Tesla Australia country director Thom Drew confirmed there were no regulatory barriers preventing its release in Australia and New Zealand.
Another possibility is the announcement will be the launch of a new vehicle for the Australian market. If this happens, it could be the Model Y L—a long-wheelbase, six-seat version of its top-selling SUV, which just debuted in China last week. However, that variant has not yet been confirmed for export markets, making it unlikely that this week’s announcement will be directly tied to the new model.
Another possibility is progress on Tesla’s long-awaited Cybertruck launch in Australia. The electric pickup has been mentioned by executives as a future offering for the local market, though they have cautioned that its arrival is still some time away. The Cybertruck has seen dwindling sales in the U.S. and Canada, the only two markets where it is currently sold. The top-tier Cyberbeast also recently saw a US$15,000 price increase.
The announcement comes at a pivotal time for Tesla in the region. Australian deliveries are down 41 percent so far in 2025, although the refreshed Model Y has provided a recent boost in sales momentum. Expanding product offerings or unlocking advanced features could help Tesla regain ground in a competitive EV market that now includes strong rivals from BYD, Hyundai, and Kia.
