Rivian has released a cryptic teaser campaign hinting at an exciting new reveal on February 19. The company released a series of images featuring tire tracks in the sand, an underbody shot of a vehicle, and a glimpse through the R1T’s gear tunnel at distant sand dunes.
Feb 19
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In a separate image emailed to customers, the Gear Tunnel show is accompanied by the tagline, “A mirage takes shape.” These visuals have sparked widespread speculation about what Rivian is planning to unveil.
What Could Rivian Be Teasing?
The teaser’s desert imagery has fueled several theories, with fans and industry insiders speculating on what Rivian might have in store. Some believe the company is preparing to launch a special edition or new paint color for the R1T and R1S, possibly a sand-colored “Desert Mirage” option to complement the adventure-focused branding. However, others see this as a hint at something far more significant: the long-rumored R1X or an entirely new R2T pickup.
Off-Road R1X?
A hardcore, off-road-ready version of Rivian’s flagship truck, potentially named the R1X, has been rumored for years. Enthusiasts on social media have suggested that this new variant could feature longer suspension travel, reinforced bumpers, a built-in winch, and an advanced quad-motor system optimized for extreme terrain.
Could This Be the R2T?
Another possibility is that Rivian is preparing to introduce a second pickup truck—the R2T—based on the company’s upcoming R2 platform. Expected to be more affordable than the R1T, the R2 lineup is slated to begin production in 2026 and aims to compete directly with Tesla’s Model Y and Cybertruck.
Timing Before Earnings Call
The timing of the announcement is no coincidence. Rivian is set to report its Q4 and 2024 earnings on February 20, just a day after the reveal. The company recently confirmed that it delivered 51,579 vehicles in 2024, meeting its forecasted range of 50,500–52,000 units. However, investors will be closely watching for details on the company’s financial health and future growth plans. A major product announcement could serve as a positive distraction and generate excitement ahead of the earnings call.
