Electrify America (EA) has notified its customers about an update to its pricing structure, just over six months after the company shifted to offering uniform prices across the country. Along with updates to the charging fees, EA is also increasing their membership rates and reintroducing idle fees.
Back in February EA said they have tried to keep their prices low but were being forced to issue increases due to “rising operational costs and energy costs.” The new prices were implemented a month later at both stations that bill per minute and per kWh, with all stations having the same uniform pricing. The new prices were as much as 30% more for per-minute billing, while per-kWh increased slightly less.
Now the company is going back to station-specific pricing. In an email sent to customers on Tuesday, EA said that starting August 17 at “most nationwide charging stations,” EV owners will now see station-specific pricing, which will be displayed on the charging units when you arrive. The company says their mobile app will also display prices, but because prices may fluctuate you should always check the charger itself. There was no mention of whether prices will be increasing or decreasing, but it is a safe bet it will be a bit of both as electricity pricing can vary greatly from coast to coast.
The changes also affect Pass+ subscribers, who will see their monthly fee increase from $4 to $7, but they do get to keep the 25% discount on charging fees.
Along with the station-specific pricing, EA also said it was reintroducing idle fees, which are intended to keep people from staying plugged in and hogging a charger once they have completed their charging session. EA did not specify how much their idle fees will be, so presumably they will also be station-specific.
You can read the full email from Electrify America below.
Interesting – @ElectrifyAm is increasing the price of their Pass+ plan (rate buy down) from $4/month to $7/month, shifting to site-specific pricing vs uniform nationwide pricing and starting to charge idle fees pic.twitter.com/PAvzwVuJm2
— Branden Flasch (@brandenflasch) July 18, 2023
