Tesla’s Cybertruck launched with strong interest and high expectations, offering a unique take on the pickup with its electric powertrain, angular design and heavy-duty performance features. Now, less than two years later, the vehicle is facing growing challenges in the market. Despite early excitement, sales have declined steadily, and economic conditions are making it harder for high-priced vehicles like the Cybertruck to gain traction.
In Tesla’s second-quarter 2025 delivery report, the company sold 10,394 units of the Cybertruck, Model S, and Model X, a figure it combines under “Other Models.” That figure is down from 12,881 units in the first quarter and less than half of the 23,640 units sold in Q4 2024.
While Tesla does not break out Cybertruck sales individually, the sharp decline in this category suggests the truck’s demand has cooled significantly. Here’s a look at recent delivery trends for the Cybertruck, S, and X combined over the last year:
- Q2 2025: 10,394
- Q1 2025: 12,881
- Q4 2024: 23,640
- Q3 2024: 22,915
- Q2 2024: 21,551
These numbers indicate that demand for Tesla’s higher-priced vehicles has been softening significantly over the past two quarters. The Cybertruck, which launched in limited volumes at the end of 2023, initially saw strong interest, but that momentum has not continued into 2025.
Pricing is likely a major factor. Current Cybertruck models are priced above US$70,000, with the first units delivered—branded as Foundation Series—costing over US$100,000. At those price points, the truck is out of reach for many buyers, especially in a market that has become increasingly price-sensitive.
Rising interest rates and a broader economic slowdown are contributing to tighter household budgets, making it more difficult for consumers to justify large vehicle purchases.
Expanding the Cybertruck to Canada has not helped matters, as the electric pickup truck has seen its price increase to nearly C$170,000 for the Cyberbeast trim due to the ongoing tariff situation with the U.S. With taxes, including the luxury tax, that amount balloons to over C$220,000, depending on your province.
At the same time, Tesla’s lower-cost vehicles—namely the Model 3 and Model Y—continue to offer strong value and dominate the company’s sales. For many consumers, the appeal of a familiar design, solid range, and lower monthly payments outweighs the unique features of the Cybertruck.
Competition in the electric truck space is also growing. Ford’s F-150 Lightning, Rivian’s R1T, and upcoming models from GM and others are providing buyers with more options, often at more affordable or conventional price points. For those hesitant about the Cybertruck’s unconventional look or price, there are alternatives that may feel more practical.
Tesla has not indicated if or when a more affordable Cybertruck variant might be introduced beyond the current base Rear-Wheel Drive (RWD) model. A lower base price—closer to the $49,000 range that was originally suggested—could help the truck reach a wider audience. Until then, its role in Tesla’s lineup may remain relatively limited and its future uncertain.
