Rivian has significantly expanded its incentive package for customers in the United States, revealing a detailed mix of lease cash, ultra-low financing, and third-party discounts. The updated incentives apply across much of Rivian’s 2026 R1 lineup and appear aimed squarely at accelerating deliveries before the end of Q1.
One of the new offers is a $6,500 lease contribution on select 2026 R1T and R1S Dual Motor vehicles equipped with the Large or Max battery and Performance Upgrade. When leasing for 24 or 36 months, Rivian applies the $6,500 directly toward the amount due at signing, materially reducing upfront costs.
For buyers who prefer financing instead of leasing, Rivian is also offering 0% APR for up to 60 months on a wide range of 2026 R1 configurations, including Dual Motor Performance, Tri Max, and Quad Max trims. Unlike many typical 0% financing deals that require a large down payment, Rivian says “very well-qualified” buyers can secure the offer with no down payment beyond a refundable $500 deposit.
Additionally, Rivian is also advertising 1.99% APR for 60 months on other 2026 R1 configurations that fall outside the headline 0% offers.
Along with the financing incentives, Rivian has also joined Costco’s Auto Program, giving the automaker access to Costco’s 145 million-plus members and offering eligible buyers exclusive discounts on the R1T and R1S.
Depending on model and promotion, Costco members can reportedly save between $1,000 and $5,000 off MSRP, with some customers citing savings of around $5,000 on Tri-Motor R1T Max Pack configurations.
Taken together, Rivian’s February offers represent a clear shift toward stimulating demand through financing and lease offers rather than headline price cuts. For buyers considering an R1T or R1S in early 2026, the current stack of incentives may be the most compelling opportunity Rivian has offered to date.
