Ford Plans Affordable $30K EV Pickup With Small Battery and Built on All-New Universal Platform

Ford has officially revealed plans for a US$30,000 mid-size electric pickup that will debut in 2027. The yet-unnamed model will launch alongside a new manufacturing platform and assembly process that CEO Jim Farley describes as a “Model T moment” for the company.

Unlike Ford’s current EV lineup, which includes the F-150 Lightning with a large 98 kWh battery, the new pickup will use a pack roughly half that size—around 51 kWh of usable energy. This smaller battery strategy, combined with aerodynamic improvements and efficiency gains, is designed to reduce weight and lower costs.

While the battery is smaller than those found in many rivals, Ford says the truck will still be a practical daily driver. It will support both lithium iron phosphate (LFP) and nickel manganese cobalt (NMC) chemistries, allowing the base version to use cost-effective LFP cells produced in the U.S., while higher-range trims could opt for NMC technology.

The pickup will also feature 400-volt architecture—less advanced than 800-volt systems but compatible with most public chargers and significantly cheaper to produce.

The electric truck will be built on Ford’s new Universal EV Platform, a flexible architecture capable of supporting sedans, SUVs, vans, and trucks. The company claims vehicles on this platform will have 20% fewer parts and 25% fewer fasteners compared to current models. A redesigned wiring harness will be 4,000 feet shorter and 22 pounds lighter than the one in the Mustang Mach-E, cutting both complexity and cost.

Performance won’t be sacrificed for affordability—Ford is targeting acceleration on par with the Mustang EcoBoost, which can reach 60 mph in about 4.5 seconds. The truck will also offer technology such as over-the-air (OTA) software updates, BlueCruise hands-free driving, and bidirectional charging for powering tools, homes, or other EVs.

The automaker’s new Universal Assembly Process will play a central role in making the truck profitable from day one. Instead of a traditional linear assembly line, Ford will use an “assembly tree” where three major subassemblies—the front, the rear, and the structural battery pack—are built in parallel before being joined together.

Large single-piece castings will further streamline production, and the process will require 40% fewer workstations while speeding up assembly by 15%.

Production will take place at Ford’s Louisville Assembly Plant in Kentucky, backed by a nearly $2 billion investment that will create 2,200 jobs. The battery packs will be produced at the BlueOval Battery Park in Michigan, using technology licensed from CATL.

The new electric pickup will replace the Ford Escape and Lincoln Corsair at the Louisville plant, with production of those models ending later this year. Ford says it will have enough inventory to keep them on sale into 2026.

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